A week ago, the answer to this question would have been — No.
We found its very difficult for businesses to know how much tracking their calls will cost. And while we built our web application to be as simple to use as possible, we were guilty as well.
It became apparent that the only thing that was not simple about our web application was the pricing. It was modeled after the usual software as a service model. The typical three tiers called Silver, Gold, or Platinum, that I am sure you have seen before. So, what’s wrong with this?
The fundamental problem with these pricing structures is the tier system makes it seem like you are being charged less for a product, when you most likely are not. Think of it like this: You are paying for the Gold package that gives you x amount of lines with x amount of minutes for x dollars. But chances are that you are not using all the lines or all the minutes. Well, why should you pay for something you do not need?
In addition there can be so many options, add-ons, and miscellaneous charges that it is nearly impossible to understand the concrete number of how much it will actually cost. That is great for large corporations that have the time and money for negotiation processes and contract signings, but not so much for the small business owner who wants three tracking lines and some good data to help decide where to advertise.
We listened to small business owner’s confusion and decided to take action. We believe tracking your calls is extremely important. It is the only way to know for sure which of your marketing efforts are working best. The best part is that call tracking puts all the analytics of your online and offline advertisements in one place.
We decided to make our service more accessible and affordable to all businesses. We think you will agree that our new price, $5 per line and 5 cents per minute is very easy to understand, and coupled with our easy interface, it is safe to say it is now affordable as well as invaluable.