A recent article written in the Wall Street Journal discussed the Google Groupon deal.  Within the article attention was brought to the fact that small businesses do not spend a large portion of their advertising budget online.  Google of course would prefer they did and therefore is trying to capture advertising revenues from small businesses.   Google feels that Groupon could be their answer.  The benefit of advertising online is the ability to track exactly where your money is being spent, getting reports that outline this data, and being able to adjust your advertising quickly.  The disadvantages of online advertising for small businesses is that it does not work as well as traditional advertising for local businesses the majority of the time. 

The good news is that technology now allows small businesses to capture all the benefits of advertising online, offline through call tracking.  Specifically now with Ad Committee small businesses have access to the same technology that was previously only available to larger companies.  

Tampa now has a local company offering call tracking.  Maxae located in downtown Tampa developed Ad Committee a web based call tracking service for small to medium sized businesses.   Business owners now have the option to support the local economy and purchase this service from a local company. 

If you are involved with Tampa media buying, tracking advertising results in Tampa, or concerned about advertising ROI in Tampa, then our Tampa call tracking app, Ad Committee is the perfect tool for you.

Please have a look around our website and if you have any questions you can call us, email us, or chat with us.  

Access to the maximum amount of information about your customers is more important than ever before. You want effective marketing with a strong advertising return on investment. Do you know what’s working?

TAKE THIS SIMPLE QUIZ and see how many “YES” answers you score:

1. Do you know the name, address and from where your customer called?
2. Do you know from which ad or campaign the call was generated?
3. Do you know what your customer asked for?
4. Do you know if the call was mishandled by your staff?
5. Do you know that the call was handled courteously and professionally?
6. Do you know what time of day the customer called?
7. Do you know how long your customer waited to be helped?
8. Do you have the call tracking ability for all of your call data?
9. Do you have the call recording ability to LISTEN to those calls?
10. Do you have detailed data on all of your ad campaigns and media buying?

If you’re like most business owners, you probably did not score very high on this questionnaire. Phone tracking and phone call recording, along with powerful reporting, is the piece that’s missing to truly measure marketing effectiveness. It also provides quality control and helps with staff training and customer care. Combination media purchasing that can include television advertising, radio advertising, print advertising and print media is already a difficult task. Wouldn’t you like to extract the maximum advertising ROI? Now you can KNOW what’s working. For about $ 0.25 per inbound call, why not finish the job—a few Ad Committee phone tracking and phone recording lines is all you need!

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.