A recent article written in the Wall Street Journal discussed the Google Groupon deal. Within the article attention was brought to the fact that small businesses do not spend a large portion of their advertising budget online. Google of course would prefer they did and therefore is trying to capture advertising revenues from small businesses. Google feels that Groupon could be their answer. The benefit of advertising online is the ability to track exactly where your money is being spent, getting reports that outline this data, and being able to adjust your advertising quickly. The disadvantages of online advertising for small businesses is that it does not work as well as traditional advertising for local businesses the majority of the time.
The good news is that technology now allows small businesses to capture all the benefits of advertising online, offline through call tracking. Specifically now with Ad Committee small businesses have access to the same technology that was previously only available to larger companies.