3. Identify your best employees. As a business owner the most important differentiator between you and the other guy is customer service.  If you do not treat your customers with care then someone else will.  However, you are not always the one answering the phone.  Therefore it is important to make sure that your [...]

          2. Champion your advertising champions: In the previous post we eliminated poor performing campaigns.  Now it’s time to reward the campaigns that are helping your business the most.  Remember the "view reports" section is always a good place to get an overview of how your campaigns are doing.  Once you identified [...]

  As a small business owner you have to wear many hats, which leave limited resources available for marketing.  Many small business owners think that tracking their calls will take too much time.  This post will walk you through how much time you will need to allocate towards tracking your calls,  and how to use [...]

  A week ago, the answer to this question would have been — No. We found its very difficult for businesses to know how much tracking their calls will cost.  And while we built our web application to be as simple to use as possible, we were guilty as well. It became apparent that the [...]

You hear this term all the time.  But what does it mean for a small business owner?  Should you be reading expensive industry reports, buying expensive marketing books, and doing hours of research online?  These are all passive actions, and as a small business owner you do not have the time.  Instead you need to [...]

A recent article written in the Wall Street Journal discussed the Google Groupon deal.  Within the article attention was brought to the fact that small businesses do not spend a large portion of their advertising budget online.  Google of course would prefer they did and therefore is trying to capture advertising revenues from small businesses. [...]

Tampa now has a local company offering call tracking.  Maxae located in downtown Tampa developed Ad Committee a web based call tracking service for small to medium sized businesses.   Business owners now have the option to support the local economy and purchase this service from a local company.  If you are involved with Tampa media [...]

Access to the maximum amount of information about your customers is more important than ever before. You want effective marketing with a strong advertising return on investment. Do you know what’s working?   TAKE THIS SIMPLE QUIZ and see how many “YES” answers you score:   Do you know the name, address and from where [...]

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the customer, [...]